That said, the native integration Apple would offer might be well worth it for many customers. Both of Amazon's smart camera brands — Blink and Ring — don't currently integrate with Apple HomeKit, and I think the launch of smart Apple cams could cause Blink and Ring sales to drop drastically, despite the potential price difference.

Apple (AAPL) is working on a smart home device to compete with rivals Amazon (AMZN) and Google (GOOGL). Bloomberg, citing unnamed sources familiar with Apple’s plans, reports that the iPhone maker is developing what will be a wall-mounted home “command center” that will be able to control appliances,

Apple is reportedly developing a wall-mounted display designed to control smart home products directly within the household. The device, code-named J490, is expected to support video calls; manage smart home appliances,